WebIvy - OnDemand Marketing Platform for Web Sites

The Control of the Web Site should reside with those who know the user and customer best.

Enterprise Marketing Solution - Puts Marketers at the Wheel

The major challenge associated with building and maintaining mid-to-large size web sites today for product-driven companies is that Marketing is required to move at the speed of IT, regardless of what web development approach is chosen because web developers still have to manage, integrate and deploy code to the Internet. However, WebIvy is a Marketing Software Solution (PaaS) that solves those challenges by allowing web designers and non-technical resources to create, manage, review and deploy web pages without reliance on IT. WebIvy provides DHTML+ that enables web designers to manage web development for the front end of their web sites with basic HTML standards. With DHTML+, Web Designers can create web pages from concept to market with mere knowledge of HTML. In addition, WebIvy provides technology and applications that also enables non-technical marketing resources to manage, review and deploy web pages without IT . By separating the front-end from the back-end code, WebIvy will revolutionize Web Development – deploying a solution that enables clients to create better web sites and user experiences than ever before, more cost-effectively than ever before! As a result, a company can quickly reduce the IT costs related to the front-end of its web sites by a minimum of 50%, increase productivity of its Marketing group and increase traffic to its web site.

OnDemand Enterprise Marketing Management for Web Sites

WebIvy is an OnDemand Marketing Solution that allows companies to re-allocate web development from developers to designers. The component of WebIvy utilized by the web designer is called DHTML+. Web Designers can use DHTML+ (utilizing basic HTML standards) to consume web services - whether it be their own data, WebIvy features or 3rd party data/features, in order to create web pages. The WebIvy Solution is about solving the challenge of ever-increasing costs to manage mid-to-large size web sites by redistributing the front-end work to Marketing, reducing your IT cost and overhead. The cost savings, efficiencies and speed to market gains are enormous! Currently, companies have a lengthy and expensive development and deployment process to the Internet. Typically, the steps are steps are taken to deploy new code from a web page to the Internet:

- Marketing delivers business Requirements to IT
- Developer compiles code
- QA reviews code
- Infrastructure prepares code
- Code is deployed to production

Each step of this process involves expensive hardware, resources and time. WebIvy ELIMINATES these steps and puts control in the hands of Marketing to create, manage, review and deploy web pages without reliance on IT or expensive hardware. WebIvy can reduce IT costs related to the front-end by at least 50%!

Marketers can either use WebIvy as a turnkey web development solution to include its main web site workflow or just rely on the WebIvy OnDemand Application Platform to optimize online distribution via new landing pages for PPC Campaigns, micro sites, mobile sites, widgets and affiliate/white label programs that are not part of the main web site but drive traffic to or increase distribution from the main web site.

WebIvy will MERGE the HTML with the business data automatically via a Web Service and deploy any new features required by Marketing such as Blogs, Forums, Search, etc. OnDemand with no integration. Unlike a Content Management System, WebIvy allows marketers to manage the entire presentation layer of a web site without having to know any code or rely on IT. Unlike a CMS, WebIvy can be used a platform for a web site and still allow IT to manage its back-end in any development language it chooses.

The WebIvy Solution allows Companies to:

Drastically reduce IT costs associated with review and deployment of web pages to the Internet
Better manage their presentation layer for SEO, User Experience and Online Marketing Initiatives
Allow Web Developers to maintain their existing back-end development environment and Marketing to employ basic HTML standards.
Better utilize their web development resources for increasing productivity, lowering costs and increasing time to market
Better position themselves to move into the “Cloud” and take on Web 2.0+ initiatives more quickly
Manage mulitple web sites/domains off a single code base with no incremental IT resources.

WebIvy Clients can expect a minimum of 150% annual return on their investment in the WebIvy OnDemand Platform!

View a brief video about WebIvy's architecture

OnDemand Web Development

Foremost, WebIvy is a Front-end Platform for web sites. Marketing can manage the code of web site with mere knowledge of HTML. If incremental features wish to be added (developed) that do not exist in WebIvy, a client's IT group can utilize WebIvy (as a development platform) to create those features or create Rich Internet Applications. In addition, via WebIvy services, clients can take advantage of other features created by other WebIvy clients. A core component to WebIvy is that Marketing can manage business data integration via HTML. The business data in WebIvy is consumed from a Web Service.

OnDemand Features

WebIvy offers many features to Marketers to enhance a user experience. Marketing can select from these features OnDemand to design its web site. The features include but are not limited to: Blogs, Search, Calendar of Events, Mobile Templates, Video, Bookmarks, Forums, etc.

In addition, WebIvy contains "Modules" that better enable Marketing to manage the web site:
- Content Editor
- Search Engine Optimization
- Web Analytics
- Administration

Marketers can use the Platform to manage either its core site or even just to create and extend its online distribution via widgets, mobile sites, white labels, micro sites and new landing pages for paid search campaigns.

OnDemand Infrastructure